Migrating Nova AI's old Wordpress website to Webflow to halt an SEO drop and speed up the launch of new pages for the marketing team.

Nova AI, a cutting-edge online video editing tool powered by AI, faced a significant drop in web traffic and struggled with the limitations of their outdated WordPress site. The old website was bloated, difficult to maintain, and lacked the flexibility that their marketing team needed. To address these challenges, Nova AI decided to rebrand and migrate their website from WordPress to Webflow, seeking a platform that offered more control, ease of use, and a strong SEO foundation.

Our Solution:

We developed a smooth, responsive website in Webflow, prioritizing ease of use for the Nova AI marketing team and a clear, SEO-focused site structure. By migrating away from the bloated WordPress setup, we optimized site speed, eliminated unnecessary complexity, and ensured that the new website was designed with search engine performance in mind. The marketing team can now easily manage and launch new feature pages, drastically reducing the time required for updates.

Results:

The downward trend in traffic was reversed, with web visits steadily increasing post-launch. Additionally, the improved website structure and faster load times positively impacted search engine rankings. Nova AI’s marketing team can now launch new pages quickly and effortlessly, allowing them to keep up with the product updates. This project successfully combined Webflow’s flexibility and powerful SEO capabilities to deliver measurable growth and ease of management.