A fast MVP website for startup Trust Theo, built in just under a week.
Who is
Trust Theo
Trust Theo is a Belgium-based startup that helps B2B marketing teams bridge the gap between strategic planning and daily execution. Their AI-driven platform transforms marketing strategies into actionable tasks, eliminating the confusion that leaves teams stuck in "planning purgatory."
Create a quick, trustworthy MVP website for our startup
The startup world doesn't wait for perfect. Trust Theo needed a website that could immediately start converting visitors into pilot users while they refined their product. With a limited pilot program of just 25 spots, the website had to establish credibility fast, communicate value clearly, and convert visitors without the luxury of multiple design iterations.
Learn the ICP pains and form a trusting narrative
Rapid MVP development with conversion focus
From day one, I treated this like the startup MVP it was. No lengthy discovery phases or endless revisions. I worked directly with Xan to identify the core conversion path: visitor to pilot signup. We prioritized clear value propositions over flashy animations and conversion optimization over pixel-perfect design.
Strategic messaging architecture for startup credibility
Converting visitors to try an unproven startup product requires surgical precision with messaging. I structured the content to address the exact pain points their target audience faces: marketing teams with great strategies but poor execution. The copy progression moves from problem identification to solution clarity with clear next steps, overcoming natural skepticism toward new tools.
Trust Theo's pilot program achieved a 6% conversion rate and filled 50% of their limited spots within just 4 days of launch.
View the live website below
